If you want to increase your online revenue then you need to read below

Most companies are clueless in how to actually increase their online revenue. Here are a few mistakes most make.

  • Mistake 1 – Hiring an SEO guy or agency will make my business more money
  • Mistake 2 – Getting my website first page Google will automatically make my business more money
  • Mistake 3 – Social media will make my business more money
  • Mistake 4 – Creating more content will generate revenues
  • Mistake 5 – Throwing money at Google pay per click will generate revenue
  • Mistake 6 – Having an old looking site is ok as long as I increase traffic to it
  • Mistake 7 – Not learning more about WordPress and how it can help change your entire online company
  • Mistake 8 – The worst mistake you can make is not listening to me 🙂

I have been providing SEO services mainly to the Long Island and New York markets for 14 years. Of course over time these services have significantly changed.

What are the secrets to actually generating more revenue online?

It is actually pretty simple, but few really understand how to create an online marketing campaign that will generate PROFITS. The key to success is actually performing all marketing channels and doing all of them very well.  Here are a few steps to achieve success:

  • Step 1 – Create an online business plan by using all of the marketing channels, except one of a few of them
  • Step 2 – Conversions are way more important than you think, but very few worry about it
  • Step 3 – Forget about SEO for a minute, real success is more than just SEO
  • Step 4 – More content is important, don’t ask how much, create as much as your resources allow
  • Step 5 – Video needs to be a priority
  • Step 6 –  Social media doesn’t work for everyone
  • Step 7 – For B2C companies, look at performanced based marketing
  • Step 8 – Be aggressive in collecting email data
  • Step 9 – Facebook will probably help more than any other social media site
  • Step 10 – Automation is key

What do I mean by “create an online business plan”

When most companies contact me they ask about SEO or social media or pay per click individually and say they want to get first page Google. Problem with that is, your success rate is very small if you only concentrate on just first page Google. The reason is, you need to worry about the entire cycle of generating a lead or a sale. Lets start from the beginning… below are steps to actually generate a lead or sale online

  • Step 1 – Drive more traffic to your website, but you need to do this using multiple channels. SEO, SEM, social media, video, etc
  • Step 2 – Create a WordPress website if it makes sense. WordPress makes first page Google results much easier and allows much more functionality with your website
  • Step 3 – Create content that engages the website visitor – you want them to stay on your site or else they will leave
  • Step 4 – Be aggressive in acquiring an email address or a registered user. Do not just try to get a website visitor to buy something the first time they visit your website, conversions will be very low and you lose the chance to acquire contact information
  • Step 5 – Increase conversions by creating text and video content. Video intro to the site works well, video for products or services, really any video will work well. Remember a website visitor doesn’t know you at all, so the more info you share about the actually company will increase their desire to learn more about you
  • Step 6 – After acquiring email or user data or getting a LIKE on Facebook, then email and social media marketing become very important. A social media account with minimal data looks worse than not having one at all
  • Step 7 – Long term marketing is very important. Everything above is all about driving traffic to your site and acquiring data so you can continually market to people via email or social media
  • Step 8 – Rinse and repeat