7 Ways to Build Your Personal Brand

In Blog, Internet Marketing, Search Engine Optimization, Social Media by Phil SmithLeave a Comment

Building a personal brand is very important. I work on my own brand every single day. Below are 7 ways to help build your own personal brand. Express genuine interest in your profession or industry. Great personal branders know passion is one of the most important aspects to creating a convincing and compelling professional identity. Before you even begin to …

Recovering From Google Panda & Penguin Case Study

In Internet Marketing, Search Engine Optimization by Phil SmithLeave a Comment

Flexiscreens.com is an Australia business based in Tasmania, producing flexible insect screens from premium-grade materials and delivering them world-wide. They’ve been plagiarized and targeted by copycat competitors but have always enjoyed good rankings and resoundingly good client testimonials due to exemplary products and services. The past year has been a roller coaster ride. First they were rewarded by Google, and …

7 Ways to Decrease Bounce Rate on Landing Page

In Internet Marketing, PPC, Search Engine Optimization, Social Media, Web 2.0 by Phil SmithLeave a Comment

1: Reiterate Your Main Drivers There’s nothing worse than clicking on a specific offer (20% off for Cyber Monday, for example), and seeing only the generic website with no mention of the special offer that drew you there. Pages should reiterate the original reason people were drawn to your page. Pages should also reiterate the keyword that drove people to …

Google Panda Timeline

In Internet Marketing, Search Engine Optimization by Phil SmithLeave a Comment

Google Panda updates have been wreaking havoc for a while now. I figured a timeline would be good to provide because if your website had problems in the past with its rankings, you can try to match up the timeline. Once you figure out what update caused your problems, then you can attempt to start fixing your website.